Is AMP Worth It? Understanding Its Effectiveness and Benefits
AMP is brand new, so if you’re not sure what it is or how it works, don’t worry—you are not alone. Hopefully, this blog will help clear things up a bit.
Hello! I am Maruf, a Email Marketer here at Leadgenspot. But AMP is pretty new even for me. So I know I had some questions when I first heard about it. Maybe the answers I found can be of use to you and your team.
We’re going to cover a few key questions in this post, mainly:
- What is AMP for email?
- We’ll give a good example of what it is in the AMP for email define section.
- We’ll take a look at a few more examples that show off some of the other components of AMP emails—real-time comments, form submissions, and live recommendations.
- Finally, we’ll see how AMP can benefit you and your team.
So, the big question: What is AMP for email?
AMP for email brings totally new functionality to email inboxes for the first time in years. At this point, we all know how your typical email looks and feels: big hero images, multi-column layouts, branded fonts, high contrast text, real shiny buttons. But one thing that all of our emails currently share is that they are all static.
The moment you hit send, your email is baked in—that’s the end of your side of the conversation with your customer. But that doesn’t have to be the case anymore.
AMP emails are anything but static. They allow you to serve live, interactive content pulled the second your user opens their email—current, relevant information every time they see your emails. Plus, they can submit information directly from their inbox. No more having users click through to a landing page or a custom site; you can get the information you want immediately—nothing in the way.
AMP Email Examples
Here we have an example of an AMP email. This AMP app allows a user to schedule an appointment directly in their inbox. The user can select the date and time they’d like to have their appointment, and the app automatically pulls in the currently available time slots, ready to be scheduled—all directly in the inbox.
Here’s another example: this AMP app allows users to respond to a common thread directly in their email. They can see the context of the conversation and add their response—all without leaving the inbox.
This next AMP app allows you to complete a form in an email. I’m personally excited about this option. The user can submit information from their email without any extra steps. From a product perspective, any step we can remove between someone getting a question and answering it is a huge win. The best part is, with the right tools, the forms are really easy to make, easy to send, and most importantly, easy to submit for the end user.
And last for this short, we have live recommendations. Sometimes, in the time between sending an email and the recipient opening it, things can change drastically. With AMP and live recommendations, the information in your email is always relevant. Never show a user something that’s out of stock, unavailable, or irrelevant again.
Quick Overview of AMP Benefits
AMP is never stale.
The content is always fresh and current. By pulling in live data, your customers will always see up-to-date, relevant content.Convenience equals conversion.
If you eliminate extra clicks and steps, you make things easier for your customers and can increase engagement by up to 500%.
How AMP Can Transform Your Email Marketing
Boost Engagement with Interactivity
AMP emails bring a new level of interactivity directly to your customers’ inboxes. Instead of static messages, you can offer interactive elements like surveys, carousels, and appointment bookings. This interaction encourages users to engage with your content without the need to leave their inbox, leading to higher click-through and engagement rates.Real-Time Updates for Relevance
With AMP, emails can pull in live data, such as current product availability or real-time event updates. This ensures that recipients always see the latest information, keeping your email content fresh and highly relevant, even after it’s been sent.Streamline Conversions
By allowing users to take action directly within the email—whether it’s completing a purchase, filling out a form, or scheduling an appointment—AMP reduces the friction of external redirects. This seamless user experience can significantly increase conversion rates and decrease the drop-off that typically occurs when users navigate away from the email.Improve User Experience
AMP provides an app-like experience within emails, offering dynamic content and real-time functionality that enhances the overall user experience. This can help build customer loyalty, reduce bounce rates, and increase long-term engagement.Optimize for SEO and Retention
AMP’s interactivity and real-time capabilities create emails that users find more valuable and enjoyable, which can lead to higher retention rates. Additionally, these dynamic elements provide opportunities to improve overall SEO as users spend more time interacting with your brand.
Incorporating AMP into your email marketing strategy can revolutionize how you engage with your audience by delivering fresh, interactive, and highly personalized content, resulting in increased conversions and customer satisfaction