Step by Step to Automate your social media post
In this generation, automation is more popular than before. Many automation tools exist today because of the AI revolution.
What is Automation?
Automation is a system that automatically publishes posts on your social media based on your schedule and requirements. Many social media platforms, like Twitter, offer automation. We can also automate other platforms such as Facebook, LinkedIn, Instagram, and more.
Why Do We Need Social Media Automation?
Setting up social media automation keeps your accounts active and consistently posting—even while you’re sleeping or on vacation. Business owners, coaches, and entrepreneurs are often too busy to manually publish posts, making automation a necessity. Email automation is also crucial for busy professionals, ensuring timely communication with customers and clients.
Types of Automation
I’ve divided automation into two categories:
Manual Content Storage & Posting – Create all posts manually, store them in a drive or spreadsheet, and let automation tools pick and publish them at the scheduled time.
AI-Generated Content & Posting – Provide a list of topics, and automation tools will generate images and text before posting them on social media.
How you can Automate your social media?
Preferred process I followed for my social media:
I will guide you through a step-by-step process to automate your social media.
1. Design social media post images.
You can create social media posts in two ways:
Using AI tools like Midjourney.
Manually with Canva, Photoshop, or other design tools.
I used Canva, so I’ll share how I did it.
Go to Canva.com, sign up, and choose your desired size—either a specific size or a general one that works for all social media platforms. I chose a 1:1 ratio because it’s generally suitable for most social media platforms. I added multiple pages and designed them manually.
If you prefer designing with AI, use Midjourney or other AI tools. Once your designs are ready, you can store them in Google Drive or Canva for easy access.
2. Design Social Media Post text
You can write social media posts using ChatGPT, DeepSeek.com, or other AI tools. Alternatively, you can paste them into a Google Sheet in a serial order.
Keep in mind: Don’t break the sequence. If the sheet has a table header row, then the for the first Canva design content should be in the second row.
Simply write a prompt and ask AI to generate multiple posts based on it. The AI will do the work, and sometimes, it may even automatically store the content in a spreadsheet. You can then download the file, but make sure to check everything manually—because AI can make mistakes!
Create Automation in Make.com
To create this automation, we will use Make.com because it is simple and takes only an hour to learn how to set up. Based on your requirements, you can modify and customize the automation.
Step One:
First, sign up on Make.com—you can start with the free package. If you need extensions, you can add them later. There’s no need to explain the sign-up process since it’s similar to other platforms.
Step Two:
Create a scenario—this is the main part of automation. Check the “Scenario” option from the left menu. Once you find it, click on it. Then, in the top right corner, you’ll see a “Create Scenario” option—click to create it.
Step One:
First, sign up on Make.com—you can start with the free package. If you need extensions, you can add them later. There’s no need to explain the sign-up process since it’s similar to other platforms.
Step Two:
Create a scenario—this is the main part of automation. Check the “Scenario” option from the left menu. Once you find it, click on it. Then, in the top right corner, you’ll see a “Create Scenario” option—click to create it.