5 Tips to Become a Better Copywriter
Copywriting is a crucial skill for any marketer or business owner. Here are five actionable tips from a $200M+ copywriter, Chase Dimond, to help you improve your copywriting and drive better results.
Tip 1: Make Your Calls-to-Action Specific
Generic CTAs like “Buy now” or “Sign up” can be improved by making them more specific.
Examples:
“Buy now” → “Get instant access + lifetime updates”
“Sign up” → “Get weekly value-packed emails”
“Join today” → “Join 1920 other marketers inside”
More specific CTAs lead to more clicks and more revenue.
Tip 2: Replace Adjectives with Verbs
Instead of describing your product with adjectives, focus on the actions it performs.
Example:
Instead of: “Our new face wash is effective, healthy, and perfect for your skin.”
Say: “Our face wash cleans your pores, moisturizes your skin, and adjusts to your skin type.”
Action-oriented copy is more compelling than descriptive language.
Tip 3: Start Your Sentences with Transition Words
Using transition words at the beginning of your sentences can make your copy flow better.
Examples:
And
Because
Besides
Normally
Naturally
Of course
You know
That’s why
By the way
Let me guess
I know what you’re thinking
Tip 4: Switch Technical Terms for Benefits
People don’t buy technical terms; they buy benefits.
Examples:
“Portable media player” → “1000 songs in your pocket”
“Waterproof phone case” → “Stress-free pictures at the beach”
“25 GB of cloud space” → “All your files in one place”
Focus on how your product improves the customer’s life.
Tip 5: Sell with Your Own Story
Your personal story is a powerful marketing tool. Use this format to connect with your audience:
I had a problem with —
It hurt because —
I tried to solve it with —
Until I finally found — solution
Now I am —
Your story can make your copy more relatable and persuasive.
By implementing these five tips, you can enhance your copywriting skills, create more engaging content, and drive better results for your business.