7 Tips on How to Write Great CTAs for Email
Crafting effective Call-to-Actions (CTAs) is a crucial part of email marketing. A well-written CTA can significantly boost your click-through rates and conversions. In this blog post, we’ll explore seven actionable tips to help you write compelling CTAs that drive results.
1. Every Email Should Have a Specific Goal
Before writing your email, define its purpose. Whether it’s encouraging readers to purchase, sign up, or download, your CTA should align with this goal. A clear and focused CTA guides your audience on what to do next, increasing the likelihood of conversions.
2. Stick to One CTA
While it might be tempting to include multiple CTAs, sticking to one primary call-to-action yields better results. Research shows that a single CTA can increase clicks by 371% and sales by 1617%. Keep it simple and direct to avoid overwhelming your readers.
3. Repeat Your CTA if the Email is Long
If your email is lengthy, don’t assume readers will scroll back to find your CTA. Reduce friction by repeating the CTA in the middle and at the end of your email. This ensures it’s easily accessible whenever they’re ready to take action.
4. Make Use of White Space for Impact
With most emails being read on mobile devices, it’s essential to make your CTA stand out. Use white space effectively to give your content room to breathe. This not only improves readability but also makes your CTA more noticeable.
5. Use a Contrasting Color for Your CTA
Your CTA should grab attention instantly. Use a contrasting color that stands out from the rest of your email design. If you have multiple CTAs, ensure they are consistent in color to maintain a cohesive look.
6. Use a Button for Your CTA
While hyperlinks can work, buttons are more effective at drawing attention. A well-designed button is more likely to be clicked, making it a powerful tool for driving action. Check out examples in our related article to see how buttons can enhance your CTAs.
7. Keep Your CTA Short & Use Verbs
Attention spans are shorter than ever, so keep your CTAs concise and action-oriented. Start with a strong verb like “Click,” “Download,” “Join,” or “Get” to encourage immediate action. Clarity and brevity are key to a successful CTA.
Bonus Tip: Don’t Be Afraid to Test
Every audience is different, so what works for one may not work for another. Test different CTAs to see what resonates best with your audience. Use data to refine your approach and optimize for better results.
Conclusion
Writing great CTAs is both an art and a science. By following these seven tips, you can create compelling CTAs that drive engagement and conversions. Remember to keep your emails goal-oriented, visually appealing, and easy to navigate.
For more tips on email copywriting and marketing, check out our other videos and resources. Don’t forget to like, subscribe, and hit the notification bell for more expert advice!