6 Types of Leads That Will Keep Your Readers Hooked
In the world of copywriting, capturing your audience’s attention from the very beginning is crucial. Chase Dimond, a $200M+ copywriter, shares six types of leads that can help you keep your readers hooked. Let’s dive into each one:
1. The Authority Lead
Position yourself as a reliable authority in your niche by:
Picking a figure your audience respects.
Highlighting the authority’s credentials.
Linking the authority with your product.
2. The Story Lead
Nothing engages readers more than a compelling story. Craft one by:
Picking a powerful emotion.
Adding relatable elements.
Employing sensory language.
3. The Contrarian Lead
Challenge conventional wisdom or beliefs by:
Starting with a provocative statement.
Elaborating on that statement.
Supporting your claims with proof.
4. The “Secret” Lead
Let people in on insider information by:
Hinting at a powerful secret.
Highlighting the benefits tied to it.
Making people feel special for knowing it.
5. The Conspiracy Lead
No one can resist reading a conspiracy theory. Leverage this by:
Hinting at a hidden truth.
Making people question themselves.
Transitioning into the big reveal.
6. The News-Like Lead
Present information in a news-like format by:
Sharing a shocking fact or statistic.
Addressing pain points or desires.
Creating a sense of relevance.
By incorporating these six lead types into your writing, you can captivate your audience and keep them engaged from start to finish. Whether you’re crafting a blog post, sales copy, or social media content, these strategies will help you stand out and make a lasting impression.