6-Step Email Sequence to Turn Subscribers into Buyers
Converting subscribers into buyers requires a well-thought-out email sequence. Here’s a 6-step email sequence that can help you achieve just that.
1) Welcome Email
Introduce your brand, set expectations, and deliver the opt-in offer.
Format:
Welcome to [brand]
Here’s what you can expect:
[What they can expect]Before you close this email:
[Here’s the opt-in offer we promised]
2) Story Email
Share your brand’s or personal story to build a connection.
Format:
Our story at [brand]
How it all started:
[Engaging brand story]Want to know more?
[Link to blog/about page]
3) Problem Email
Highlight the main problem your product solves.
Format:
Experiencing [problem]?
[Make the problem hurt]We’ve got the solution:
[Introduce your product]
[Link to product page]
4) Social Proof Email
Showcase your product’s social proof to build trust.
Format:
Still not convinced?
See what others are saying
[Testimonials or case studies]Ready to join them?
CTA to product page
5) Incentive Email
Encourage a purchase by reminding them of the opt-in offer (likely a discount).
Format:
A special offer for you:
Get X% off
[Show product with discount]Offer expires on [date]
CTA to product with discount
6) Urgency Email
Create a sense of urgency to drive action.
Format:
Last chance to save!
[X% off ends in [timer]]
[Recap of the offer]
CTA to product with discount
When to Send:
Welcome Email: Immediately after they join.
Story Email: 1-2 days after the welcome email.
Problem Email: 2-3 days after the story email.
Social Proof Email: 2-3 days after the problem email.
Incentive Email: 1 day after the social proof email.
Urgency Email: 1-2 days after the incentive email.
By following this 6-step email sequence, you can effectively turn your subscribers into buyers. Each email serves a specific purpose, from building trust to creating urgency, ensuring a higher conversion rate.