5 Evergreen Emails You Can Send Anytime
Email marketing remains one of the most effective ways to engage your audience and drive conversions. Here are five evergreen email templates that you can use anytime to keep your subscribers engaged and interested in your products or services.
1. The “Soft Teach” Email
The goal of this email is to teach your subscribers without giving everything away. Provide enough value to build credibility and help them learn, but leave them wanting more so they still need your product or service.
Outline:
Introduce what you’re going to teach.
Start with a story.
Highlight the key lesson from the story.
Show them how to apply it.
End with a CTA to your product/service.
2. The “FAQ” Email
Address common questions a potential buyer might ask. Use the FAQ format to flip objections into selling points and highlight how your product is a better alternative to competitors.
Outline:
Mention that you’ve been receiving questions.
Share where the questions came from (IG, Twitter, FB, Email).
Explain why these questions matter.
Present the questions and give answers.
Ask if they want more details.
Add a CTA to your product.
3. The “How to” Email
Every product makes a Big Promise to the prospect. Use this email to show how they can achieve that promise. Teach it in a way that shows you’re the expert but leave out just enough to keep them eager for your product.
Outline:
State the Big Promise you’re offering.
Highlight the benefits of achieving it.
Share how you’ve achieved it.
Summarize the key lesson.
Include a CTA to your product.
4. The “Show the Future” Email
Paint a picture of a better life for your prospect. Use either a testimonial or your own story to show them how they can achieve similar results with your product.
Outline:
Tell them you’re about to change their life.
Give them a glimpse of their future.
Share your story or a customer’s story.
Explain how it was all due to a key decision.
Introduce that decision.
CTA to your product.
5. The “Myth” Email
Expose a myth about a topic you’ve mastered and tell people the truth about it.
Outline:
Identify a common myth in your industry.
Highlight what’s wrong with it.
Explain what they should do instead.
Show how your product helps them reach their goal.
CTA to your product.
By incorporating these five evergreen email templates into your marketing strategy, you can keep your audience engaged, build trust, and drive conversions. These emails are versatile and can be sent at any time to maintain a strong connection with your subscribers.