I Read $100M Leads for You: Key Takeaways and How to Implement Them

Start Small and Focus on One Platform at a Time
The Myth of Mastering Every Platform
Understanding Traffic Sources and Lead Generation
The Importance of Providing Value First
Using Lead Magnets Effectively
Recognizing Hidden Costs in Free Offers
Evaluating the Effectiveness of Your Free Offers
The Need for a Specific, Narrow Solution in Lead Magnets
Creating Unique and Engaging Free Content
Validating Your Pricing Strategy
Implementing a Pricing Ladder
Building Confidence in Your Pricing

I read Alex Hormozi’s $100M Leads and found four major lessons to share. But reading alone isn’t enough—so I’ll also show you how to implement these lessons in your business today.

The Size and Premise of the Book

First, I have to point out: the book’s size is massive, almost like an academic workbook. The main premise is summarized by the quote: “Having lots of leads makes it hard to be poor.” This book is all about prioritizing lead generation as the core of your business strategy.

Lesson 1: Leads Should Be Your #1 Priority

As a CEO, founder, or aspiring business owner, your primary focus should be on generating leads. It’s simple math: if your conversion rate is 2% and your income goal is $10,000 per month, then you need at least 1,000 people to see your offer monthly. If your sales aren’t where you want them to be, it often comes down to insufficient lead volume.

Key Strategies to Increase Revenue:

Get more leads.
Improve your sales conversion rate.
Increase the lifetime value of each customer.

Lesson 2: Understand the Types of Traffic

Hormozi breaks down traffic sources into three main categories:

Organic (Free Traffic):
- Posting on platforms like TikTok, YouTube, and Instagram.
- Pros: Cheapest and more stable long-term.
- Cons: Requires time, content creation skills, and platform expertise.
Paid Traffic:
- Includes ads on Meta, Google, YouTube, etc.
- Pros: Quick results and easy to measure performance.
- Cons: Can be costly and risky for beginners without a validated sales funnel.
Earned Media:
- Gaining exposure through podcasts, press features, or blogs.
- Pros: More credible and can lead to viral success.
- Cons: Difficult to control and usually requires a strong pitching strategy.

Lesson 3: Choose the Right Lead Strategy Based on Your Level

Hormozi suggests different lead generation tactics based on your current business stage:

Level 1 (Zero Leads): Start with warm outreach. Reach out to friends, family, or colleagues and have genuine conversations about your product.
Level 2 (10-20 Leads): Begin mixing in cold outreach, targeting potential clients on platforms like LinkedIn or Instagram.
Level 3 (100+ Leads): Continue outreach and start creating consistent content on a chosen platform.
Level 4 (1,000+ Leads): Consider adding paid advertising and focus on optimizing referral strategies.
Level 5 (10,000+ Leads): Expand your strategies and use multiple platforms with a combination of organic, paid, and earned media.

Lesson 4: Traffic Source Pros and Cons

After experimenting with all traffic sources, I found these insights:

Organic Traffic: Best for long-term growth but requires significant time investment.
Paid Traffic: Effective for scaling quickly but should be used only after validating your product.
Earned Media: Offers credibility but is unpredictable and hard to control.

My Lead Generation Strategy

I use a mix of organic and paid strategies:

Organic: Posting YouTube videos, TikTok content, and Instagram stories.
Paid: Running Meta ads (Facebook and Instagram). We’re also exploring Google and YouTube ads.
Earned Media: I no longer actively pursue earned media, but it happens organically through successful content.

Focus on One Platform First

When creating content, start by focusing on a single platform. Diversifying across multiple platforms too soon can lead to burnout and diluted efforts. It’s better to master one platform before moving on to another. For example, I focused on YouTube initially, got good traction, and only then did I venture into TikTok, launching a 100-day posting challenge.

Why This Approach Works:

It allows you to understand one platform’s algorithm and audience behavior deeply.
Scaling to additional platforms is easier once you’ve mastered the first.
Few creators excel across all platforms without a full content team.

Pro Tip: Don’t aim for perfection across every platform. Instead, become exceptional at one. If even top creators struggle to dominate all platforms, why should you set that as your standard?

Lesson 5: Generate Engaged Leads, Not Just Any Leads

Hormozi emphasizes the difference between random leads and engaged leads. Engaged leads are people who have shown genuine interest in your product or service. They’re not just viewers or visitors—they are prospects who have taken action, like subscribing to your email list or engaging with your content.

Steps to Generate Engaged Leads:

Top of the Funnel (TOFU): Drive broad traffic from platforms like YouTube and TikTok.
Middle of the Funnel (MOFU): Offer valuable content to nurture interest and showcase your expertise.
Bottom of the Funnel (BOFU): Convert interested prospects into customers through targeted offers and direct engagement.

Lesson 6: Give Value Upfront

The principle of providing immense value upfront is a core strategy both Hormozi and I endorse. Whether it’s through educational content, free resources, or actionable tips, delivering value establishes trust and positions you as an authority in your niche.

Examples of Value-Driven Offers:

Free Notion templates for productivity.
A 3-part video series on building a freelance career.
Email courses offering step-by-step guides.

Lesson 7: Beware of Hidden Costs in Lead Magnets

Hormozi introduces the concept of hidden costs in free offers. Even a free lead magnet can be “expensive” if it requires too much time or effort to consume. For example, a free video series with three 30-minute episodes demands at least 1-2 hours of the viewer’s time. If the hidden cost is too high, potential leads may not engage.

How to Reduce Hidden Costs:

Create shorter, highly specific lead magnets that solve narrow problems quickly.
Ensure your free offer provides a complete solution to a focused issue.
Test opt-in rates (aim for a 30-40% conversion rate) to see if the offer resonates.

Lesson 8: Validate Your Pricing with the Market

Hormozi’s “Increase My Prices Every Five” Rule suggests raising your prices after every five sales. This approach helps you find the optimal price point while creating urgency for buyers. I use a similar method for my digital products, starting at a lower price and increasing gradually based on customer feedback.

Why This Approach Works:

It reduces the pressure of setting a perfect price from the beginning.
You gather market feedback and adjust pricing based on actual demand.
It builds confidence in your pricing strategy, as you have data backing your decisions.

Example: My Notion database product started at $5 for the first 10 buyers. I then increased it to $10, and now it’s priced at $15 after validating interest at each level.

Final Thoughts

Mastering lead generation requires focusing on value, understanding your target audience, and continually testing and optimizing your offers. Don’t be afraid to adjust your strategies as you grow, and remember that pricing is fluid. By implementing these lessons, you can build a strong, engaged audience that’s eager to invest in your products and services.

Your Action Plan: Start Implementing $100M Leads Today

Reading $100M Leads is a great start, but real growth comes when you translate insights into action. To help you implement Alex Hormozi’s strategies effectively, here’s a step-by-step roadmap you can follow to take your lead generation to the next level:

1. Audit Your Current Lead Generation Strategy

Start by analyzing what’s working and what isn’t. Take stock of your current traffic sources, lead magnets, pricing strategies, and conversion rates.

Key Questions to Ask Yourself:

Which platforms are bringing in the most traffic?
Are your lead magnets delivering value and driving engagement?
Is your pricing aligned with the value you’re offering?
How well are you converting visitors into leads, and leads into customers?

Pro Tip: Use tools like Google Analytics, social media insights, and CRM software to gather data on your lead generation performance. This will help you identify your strengths and areas for improvement.

2. Choose and Master One Platform

Hormozi advises focusing your efforts on one platform before expanding. This prevents you from spreading yourself too thin and allows you to deeply understand your chosen platform’s audience and algorithm.

Steps to Dominate a Platform:

Research: Identify where your target audience spends the most time (Instagram, YouTube, LinkedIn, etc.).
Plan: Develop a consistent content calendar tailored to the platform’s strengths. For example, use Instagram Stories for behind-the-scenes glimpses or YouTube for detailed tutorials.
Execute: Post regularly, engage with your audience, and refine your approach based on feedback and analytics.

Case Example:
A coach starting on LinkedIn could focus on publishing one high-value post per week while engaging with connections daily. After building credibility, they can expand to Instagram for more visual content.

3. Create or Revamp Your Lead Magnet

Your lead magnet is the gateway to capturing engaged leads. Hormozi emphasizes making it specific, actionable, and low-cost (in terms of effort for the audience).

How to Create a Winning Lead Magnet:

Focus on One Problem: Address a single pain point your audience has, such as “How to Save 10 Hours a Week Using [Your Product/Service].”
Offer Immediate Value: Ensure your lead magnet delivers a quick win, whether it’s a checklist, template, or guide.
Make It Easy to Consume: Avoid long, complex formats. Short PDFs, quick videos, or one-page templates are ideal.

Example:
Instead of offering a generic “How to Grow Your Business” ebook, create a niche-focused “5-Step Guide to Generating Leads on Instagram.”

4. Test Your Strategy Over 30-60 Days

Implementation without testing is like driving without a map. Once you’ve set up your strategy, give it a dedicated time frame to collect data and insights.

What to Measure:

Opt-in Rates: Are people signing up for your lead magnet? Aim for a conversion rate of 30-40%.
Engagement Rates: Are your leads opening emails, clicking links, or engaging with your offers?
Conversion Rates: How many leads are turning into paying customers?

Iterate Based on Results:
If your opt-in rate is low, tweak your headline, offer, or landing page. If leads aren’t converting, review your nurture process or refine your sales pitch.

5. Scale Strategically

Once you see consistent results, it’s time to expand. Scaling doesn’t mean doing everything at once; it means building on what’s already working.

How to Scale:

Add a second platform, leveraging your existing content and audience insights.
Test paid advertising to accelerate results, but only after validating your product.
Automate repetitive tasks using tools like email marketing platforms or CRM systems.

Example:
After mastering Instagram, a freelancer could repurpose their top-performing posts into blog content, driving traffic to their website and expanding their audience organically.

The Most Important Step: Start Small and Be Consistent

Lead generation is not a sprint; it’s a marathon. The strategies outlined in $100M Leads are designed to build a sustainable system that grows with you. The key is to start small, stay consistent, and refine as you go.

Final Takeaway:
Even the best strategies won’t work if they stay theoretical. Pick one idea from this blog, take action today, and watch how incremental progress leads to exponential results. Success in lead generation isn’t about perfection; it’s about persistence.